1. Global market development of bottled water:

According to the report of Global Information Institution indicated that bottled water is a unique phenomenon of the beverage industry. After the large-scale commercialization in the 1970s, the bottled water market has fast growing over the world. The global bottled water (canned drinking water) market is anticipated to reach US$ 11.7 billion in 2013, and keep growing at 10.7% CAGR for the following 5 years, and will reach US$ 19.54 billion in 2018.

2. Global Growth Rate of Bottled Water Consumption:

In addition, the data of Euromonitor, a market survey company, indicated that the bottled water consumption in China has grown by about 100% over the past five years; the data of Canadian, another market survey company, also indicated that the bottled water consumption of China has exceeded that of USA in 2013; therefore, China has became the largest bottled water consumption country in the world, whose consumption has increased from RMB$ 19 billion to RMB$ 37 billion. Besides, the global bottled water consumption ratio of China has increased by 100% since 2006.

Taiwan Salt Ocean Alkaline Ion Water,Taiwan

The Bottled Water Market Share on 2007 in Japan

“( )” represents main brand.

■　SUNTORY (natural water) 20.3% ■　Kirin (alkaline ioned water) 18.5% ■　Coca-Cola Group (ShuiSenHuo) 13.4% ■　HOUSE FOOD (LiuJia water) 7.7% ■　OTUKA (CRYSTAL GEYSER) 6.4% ■　Others 33.7%

According to the Japan Economical Journal report indicated the bottled water market share of Japan during 2007 was as follows:

1. The market share of SUNTORY Natural Water was about 20%.
2. The market share of KIRIN Alkaline Ionized Water was about 18.5%.
3. The market share of Coca-Cola ShuiSenHuo (RO Water) was about 13%.

From above report shows the market share of Japan Kirin Alkaline Ionized Water is about 18.5%, which ranked the No. 2 sales volume in the bottled water in Japan.